Mind control (also known as brainwashing, coercive persuasion or thought control) refers to the way some people have tried to control the beliefs and behaviours of others.
It is a process where a group or individual uses methods to persuade other to change their basic beliefs and values. A group or individual may use unethical methods to persuade others to believe and do what the manipulator(s) want. It often harms the person being manipulated.